We are living in an era where violence can erupt at any time.

You can stand in line at the grocery store and customers will grow impatient because someone is short of change, asking too many questions about a product or have over 15 items in the express line.  There are unruly teens on the bus or subway looking for trouble. Nightclubs are not safe.  Even you will have to watch your back at a neighborhood tee ball game with 3-4 year olds playing because the parents in the stands are fighting over the game, while the children are standing watching them fight.

The pressures of today’s society are such that everyone is pressed for time and watching the clock.  Adults in particular, are working a full day and some are going to school part time.  They are raising families and working in community projects. You don’t know when stress is going to affect people.  Insults and punches are thrown for the silliest reasons.  Most of these fights last for a few minutes with good Samaritans jumping in between combatants and calming a situation.

But there are those times when no one will come to help because they just don’t want to get involved.  These are situations where someone can truly get hurt or killed.

There is a market out there that has not been exploited to the maximum and that is the simple self defense market.

There is no real need for most people in today’s modern society to go out and spend hours with a boxing, grappling or martial arts instructor, because they are too busy trying to get ahead in life.  Most adults find going to an instructor enlightening, they often are excited in the first few weeks to three months and then they fail to show up for lessons after that.

Hey, hope you have some sort of electronic transfer (Debit or credit cards service.) to continue to collect from these customers because they won’t be coming back.

Well, don’t fret! If we can manage with fast foods, microwave meals, instant credit, and the quick oil lube.  We can create and manage fast and simple self defense.

“Hey, Mike, are you referring to my Gracie Kung Fu?”  No, I am referring more to “The Three Stooges Vase to the Head Technique!” Grasshopper!

This particular market of students is looking for techniques that are fast and extremely effective without the fight being prolonged.

“Hey Mike, I have a boxing club, what we have to do with martial arts?”

No, Clubber Lane, the martial arts schools don’t have a lock on self defense, fighting is fighting.  Lots of martial arts schools teach boxing and boxing have always been used more in kickboxing than the actual kicking.

I am going back to the old ideas of the 60’s and 70’s and use the simple techniques that work.  Use the environment as a weapon. It only takes 15 minutes to present simple but effective strategy and technique.

In starting an effective self defense program, you are going to use your knowledge of fighting, no matter what sport or style you teach, create the scenario first and present the technique or solution to render the opponent helpless in a few minutes without using a lot of breath or muscle.

For example, in 1994, the DC Police Dept. was showing an audience of DC Government workers on how to get out of holds, etc.  They asked for volunteers and a few people who had little knowledge of fighting ventured to the stage and let the cops have their way.

I volunteered and put a full nelson on an officer and he did could not escape.  The other officers ask me to release him.  As I was leaving the stage, a known karate instructor venture to the stage and asked that I remain on the stage and perform the full nelson on him.  I did and as we were scrambling around the stage in the full nelson, he was searching for my pinky finger, found it and performed a finger crush on it and broke the hold.

In order to have an effective self defense plan, think about some dangerous scenarios first, and second, try to find a way to end it in a few seconds to no more than a minute.

Remember, the market I am referring to are for those who want to learn how defend themselves, but have no time for exercising and learning complicated technique. They are looking to escape and or win quickly and effectively without a lot of physical contact. They want to win fast, it will be up to you to develop effective techniques for this market.  Just remember the ancient warriors.  They sat around inventing the best techniques which would quickly disable the opponent on the battlefield.

Just like the finger crush or the swift kick in the testicles, you will have to find the technique for the best situation.

The fitness experts are continually marketing 5, 8, 10, 20 and 30 minute fitness DVDs to the public and often the DVDs offer no new information, but information that is quick and effective; to help you lose weight.

The same with self defense, you can use you hands, feet, knees elbows, ink pens, hammers, books, beer cans and an infinite number of home and office utensils as weapons that can render an opponent helpless.  Just research and experiment, this will help you earn large supplemental income in the large untapped market of quick and simple self defense.

Just like fast foods, it may not be the best food for you, but it will keep you alive!

KEEP YOUR GUARD UP AND KEEP ON PUNCHING!