Fight promotion is a very difficult business, trying to get the right fighters and coordinate the business side of the promotion. I receive newsletters from fight promoters in the US and Canada, mostly kickboxing promotions.

Recently, I have read a newsletter from one promoter in Canada who had to cancel 3 of his last five kickboxing promotions. Due to various circumstances which most of the reasons were unclear. He did indicate after his latest cancellation that he cancelled that fight promotion because he had a newborn.

The fights could have been cancelled because of lack of interest in kickboxing in that metropolitan area, no recognizable names or the crowd may have gotten bored with poor fights.

We have experienced the same situations in the area in which I live. Sometimes fighters do not show up. They get arrested for silly things. Some show up and they are not in shape. Sometimes ringers are thrown in with trumped up records and claims just to keep the promotion going. Often the fight ends with one punch or one missed punch and the fake fighter is on the ground in pain.

The fight game has been the same everywhere in the world. The history of the fight game doesnt seem like it is going to change, if its boxing, kickboxing, etc. the same problems seem to rear its head in these fight promotions. Some of promotions are going to be good and some will be bad.

But the fight game can learn from other businesses. Other professions do not limit themselves anymore to one product or service. Business usually survives on providing more than one kind of product or service.

Promoters should look at the music industry to help them in their fight promotions. The National Basketball Association (NBA) has halftime shows with music, dancing and stunts. The National Collegiante Athletic Association (NCAA) has marching bands and other shows of interest.

So why cant fight promotions have rock, rap, country or other entertainment to keep their shows interesting and their fans happy? If you know that your fight promotion my not be top flight and there is a chance that you may lose money and fan support. It does not hurt to add a little musical entertainment to even out your chances of falling into the black.

I realize some promoters have music with their fight shows but most dont. When things get difficult behind stage or there are problems arising with the promotion. There is nothing worse than faithful fans sitting thirty minutes to an hour for something to happen.

Hiring a local band or entertainer to help out your promotion is like anything else; you get what you pay for. But shop around. Some groups may be talented and just waiting for a chance to be seen and heard. They may surprise you too with a little something extra at your promotion.

The main point is you want to keep the fans coming to your fight promotions. If you have difficult situations where fighters walk out or come up lame for one reason or another. Then you can strike up the band for some funky chords.

Remember that the last thing you want on your hands is a mob approaching you that has been chugging down beers all night looking for refunds.

The next big fight on your card may be you and some drunken bozos.

PEACE!