THE BUSINESS OF BOXING

BOXING AND WEIGHT MANAGEMENT

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BOXING AND CANCER-THE CHAMPION INSIDE, A NEW FILM
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BOXING AND WEIGHT MANAGEMENT

 

America is the home of the free, the brave and the chubby.

 

We hear all the time about how American lifestyle is full of highly processed food, many modern devices which help us cut back strenuous lifting and movement. Hours of television activity that involves shows and video games, which are used in excess and does not help us maintain a healthy lifestyle, for example driving; instead of biking or walking to the neighborhood market.

 

Life has changed in the United States and our population has continued to grow fatter and fatter in recent years.

 

For the boxing or martial arts instructor, this is opportunity to develop your business in the area of weight management.  In the past two months, I have watched families visit boxing and martial art gyms looking to get involved in programs that will help them become fit.  But often when I visited the typical boxing club or karate school, the emphasis is on exercise and technique instead of a program including general fitness and weight management.

 

I am not saying that having a boxing or karate program is bad without a fitness plan.  But we have to listen to our patrons and see what we can do to help those with a chronic problem of weight management, mainly the obese.   We not only have to be self defense instructors, but we have to recognize that we can profit by being health and lifestyle instructors too.  If we do not have training in wellness and nutritional fitness, it is time to add this to your curriculum.

 

It does not have to be included in your regular program, but a separate specialized program for those who need a specialized program combating weight related problems.

 

Researchers have linked obesity and poor nutritional habits to such diseases as diabetes, high blood pressure, stoke and heart disease.  Exercise and nutrition counseling will help combat these disorders.  The National Exercise and Sports Trainers Association (NESTA) stated in their January 2007 newsletter that whatever exercise activity an individual chose,”…that favorite activity should be performed at least 4 hours out of every week, divided between 4-5 days per week,  (or) success cannot and will not be achieved over the long term.  Weight loss will never occur and/or weight lost will return.”

 

The newsletter added, “The American College of Sports Medicine has issued multiple reports, through research with thousands of  individuals who do not exercise at least 3.75 hours per week are nearly certain to develop one of the following as they age: chronic obesity, diabetes, heart disease, or metabolic syndrome (a combination of the previous three elements.)  No pill, no diet, and no mental exercises will succeed for long ensuring weight loss and increased fitness without a strict regimen that includes this level of activity.”

 

Master Fitness Trainer, Patrick Gamboa of the International Sports Sciences Association (ISSA) states, “Unfortunately, our lifestyle is now trickling down to our children, who are watching and playing more video games than ever before. According to a study released by the Henry J. Kaiser Family Foundation, children six and under are spending an average of two hours a day using screen media (1:58), which is about the same amount of time that they are spending playing outside (2:01), and much more than the thirty-nine minutes that they are spending reading or being read to.

 

Many children are growing up in homes where the TV is an ever present companion:  Two-thirds (65%) live in homes where the TV is on ‘always’ or ‘most of the time’ (the latter group is considered ‘heavy’ TV households.)

 

According to a survey of parents by AC Nielson:

 

  • Only 1% of parents blame manufacturers.
  • Seven percent blame advertising on TV, etc.
  • Nine percent blame the child.
  • Ten percent blame fast food companies.
  • Sixty seven percent of parents blame themselves.”

 

According to the AC Nielson survey, it is understood by most of the parents that their poor fitness and nutritional lifestyle is being affected by their own bad decisions.

 

Many boxing gyms in the United States are losing money or making marginal profits.  The facts stated by scientists and fitness organizations prove that there is a huge market in the US for weight management and nutritional related education.  I have seen many individuals and families walk into boxing and martial arts facilities and receive a barrage of lessons in the perspective sport but continue to live a lifestyle of undisciplined eating and poor nutrition which causes them to drop out within a few weeks to a month.

 

Often you see the same individuals who go through their exercise regime for months and leave the gym daily for a pizza or a cheeseburger.  Those individuals will continue for the term of their contract and still struggle through the routines  looking fat and unhealthy as the instructor look at the student puzzled and not understanding why this person is physically the same and performing the same as he did when he came in and signed up a year ago.

 

We have to become the weight loss counselors.

 

Combating weight gain for most obese individuals has to have the combination of a trainer, exercise and nutritional program to be successful.

 

Components of developing a successful weight loss management program are:

 

  1. Advise your patrons to change their food consumption from 3 meals daily to 5 to 6 small meals daily.
  2. Out of their total meal plan, they want 15% of their food source calories to come from healthy fats, 25% to come from proteins and 60 percent to come from carbohydrates.
  3. You want to consume your meals every two to three hours.
  4. You want to include an exercise program that will involve a minimum of at least 4 hours a week.
  5. Provide a strength conditioning program within your boxing and martial arts program.
  6. Advise supplementing diets. A good multivitamin is sufficient.
  7. Significantly reduce your junk food intake.  Experts advise that you chose one day a week to eat anything you want.  Strict dieting will cause the student to binge later in his training. 
  8. Drink plenty of water.
  9. If you are adding muscle, weight gain shakes are a good supplement.
  10. Reduce TV time and replace it with a low impact physical activity such as walking, a horseshoe game, playing with your kids, etc.
  11. Advise your patrons to organize their families to participate together in physical activities.

 

As a boxer or martial arts instructor, begin to recognize in a potential customer’s initial consultation with you, that there is a weight management crisis.  Remember this person may need more than just the usual exercise program that your offer.  Develop a weight management program in addition to your boxing or martial arts program.  Counsel them on a private or semi-private personal training program and set a higher fee.

 

As you see your bottom line grow, you will be proud of the fact that you may have helped save a person from an unhealthy lifestyle!  Maybe even saving his life!

 

 

AS ALWAYS, KEEP YOUR GUARD UP AND KEEP ON PUNCHING!

 

 

 

 

 

 

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