THE BUSINESS OF BOXING

ALIGNING WITH CELEBRITIES TO PUBLICIZE YOUR FIGHT OR FITNESS BUSINESS

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WRESTLER MOVES YOU WILL SEE IN MMA!
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FRANK SHAMROCK: RETIRE OR NEW STRATEGY?
FRIENDS OF THE BUSINESS OF BOXING ON MYSPACE
PARENTS AND PRODIGIES
PROFESSIONAL FIGHTING SPORTS, THE RECESSION & CHARITY
THE PUBLISHER-MIKE BALLARD
BOXER GREG PAGE PASSED APRIL 27, 2009
LOSERS WHO WIN
GYM ADMINISTRATION: ORGANIZING BOXING TRAINING
CURRENT ARTICLES
BOXING, MARTIAL ARTS INSTRUCTORS AND GANGS
A NIGHT OF BOXING OFF BROADWAY
THE WORLD TEAM FIGHTING ASSOCIATION
THE RISE OF WORLD PRO FIGHT LEAGUES
BOXING, MARTIAL ARTS AND TELEVISION SCREENWRITING
BOXING AND WEIGHT MANAGEMENT
THE SUPERSTAR FIGHT TRAINER
DANA WHITE OF UFC TRASHES BOXING!
CREATING YOUR OWN FIGHTER APPAREL
CALLING OUT YOUR OPPONENT
ARCHIVED ARTICLES
SECTION 1 ARCHIVES-MANAGEMENT
YOUR FIGHTER ORGANIZATION
THIRD WORLD FIGHTERS, AN UNTAPPED MARKET
MAKING BUSINESS DEALS IN THE FIGHT GAME
INVESTING IN FIGHTERS & THE FIGHT GAME
SCOUTING YOUR OPPONENTS, SETTING UP A SCOUT NETWORK
AVOIDING SUCKA FIGHTS: CHALLENGING THE RIGHT FIGHTERS IN ROUTE TO THE TITLE
HAVING TROUBLE FINDING A SPARRING PARTNER; CHECK THIS OUT!
BOXING NEGOTIATION, PART 2; THE RULES OF NEGOTIATING
BOXING NEGOTIATIONS, PART 1
PROMOTIONAL CONTRACTUAL AGREEMENT-STARTING YOUR BOXING CAREER, PART 2
STARTING YOUR BOXING CAREER
MANAGING FIGHTERS AND THE GROWTH OF FIGHTING
SECTION 2, FIGHTER DEVELOPMENT
HEAVYWEIGHT CHAMPIONSHIPS-NO MORE AMERICANS!
SKILLZ & DRILLZ-THE ART OF SLIPPING PUNCHES
SKILLZ & DRILLZ-SLOWING DOWN THE SPEEDY OPPONENT
TIMING-THE "DIRECT CONNECT" OF FIGHTING SPORTS
THE "OVER" PUNCHES-THE SNEAKIEST PUNCHES IN THE BUSINESS
SKILLZ & DRILLZ-KILLSHOTS-SETTING UP YOUR OPPONENT FOR A KNOCKOUT
SKILLZ & DRILLZ-MULTIPLE OPPONENT DRILLS
FROM LOSING TO WINNING!
UNDERSTANDING POWER. PART 2
UNDERSTANDING POWER, PART 1
YOUTH, WHY THEY SHOULDN'T RESIST RESISTANCE TRAINING
SKILLZ & DRILLZ-BALLOON TRAINING FOR BOXING AND KICKBOXING
SKILLZ & DRILLZ-STEP JUMPING KICKS
SECTION 3, MEDIA AND PROMOTION
ALIGNING WITH CELEBRITIES TO PUBLICIZE YOUR FIGHT OR FITNESS BUSINESS
SKILLZ & DRILLZ-THE IMPORTANCE OF VIDEOTAPING FIGHT TRAINING
PROMOTION-STARTING YOUR INTERNET RADIO
CLUB OWNERS & FIGHTERS-PUBLIC CABLE ACCESS TV AS A TOOL
ICE HOCKEY AND PUGILISM
RAP, ROCK AND FIGHT PROMOTION
MULTIMEDIA-STARTING YOUR OWN RADIO PROGRAM
PROMOTION-THE TV FIGHT NIGHT PARTY
MARKETING-FREE, MAGIC WORD OR FOUR LETTER WORD
SECTION 4, GYMS,CLUBS AND PROGRAMS
SCIENTIFIC KNOCKOUT BY CHRISTIAN TOTO
AMERICAN IDOL AND CHAMPION BOXER
FIGHTER BOOT CAMP
THE NIGHT BEFORE YOUR FIGHT: SHOULD THERE BE SEX?
CHUCK NORRIS & THE WORLD COMBAT LEAGUE
CREATING A SELF DEFENSE PROGRAM
AVOIDING BURNOUT
CRIME 2006: THE NEED FOR SELF-DEFENSE
BARRY BONDS & JACK JOHNSON, THEIR CAREER SIMILARITIES
BOXING & STERIODS
BOXING AND COLLEGE SCHOLARSHIPS-A COMMENTARY
BOXING AND THE EXURBS-DEVELOPING NEW MARKETS
UNDOCUMENTED BOXING OR FIGHT CLUBS
TRAINING FIGHTERS VIRTUALLY GYMLESS: THE GARY RUSSELL SENIOR STORY
EXHIBITION BOXING-THE OTHER SIDE OF FIGHT PROFESSIONALISM
OVERTRAINING: THE KEY TO A CHAMPIONSHIP-THE MILETICH FIGHTING SYSTEM
BOXING AND MIXED MARTIAL ARTS; A MERGER?
PROFITING FROM THE ELDER BOXER
MIXED MARTIAL ARTS- SELLING YOUR SKILLS TO FOOTBALL
EXOTIC FIGHTING-BIKINI & NUDE BOXING & GRAPPLING
BIG PROFITS IN AFTER SCHOOL PROGRAMS
A RESPONSE TO FIGHTING & BRAIN DAMAGE FROM RUSTY ROSENBERGER
WHAT IS THE BEST MUSCLE BUILDING SUPPLEMENT TODAY?
FULL CONTACT FIGHTING & BRAIN DAMAGE
DEVELOPMENT COMPETITIONS
THE MATURATION OF MIKE TYSON
BOXING BIKINI BEACH PARTY
EVERYBODY WINS-THE USE OF CONSOLATION FIGHTS AS A RETENTION TOOL
LEGAL LIABILITY AND THE MARTIAL ARTS BY BILL MC CABE
BODYBOXING BY RUSTY ROSENBERGER
"HELP!, SOMEBODY HELP ME WITH THESE KIDS!" MARYLAND BOXING COACH NEEDS HELP!
BOXING AND CANCER-THE CHAMPION INSIDE, A NEW FILM
FEMALE BOXER DIES IN BOUT
FIGHTERS AND DEPRESSION
OPERATING YOUR OWN BOXING, WRESTLING AND MARTIAL ARTS SUMMER CAMP
SO YOU WANNA BE A FIGHT PROMOTER!
ALTERNATIVE GYMS
STARTING A BOXING GYM,PART 3-THE MINI GYM
MIKE TYSON AT THE CROSSROADS-TRAINING THE OLDER FIGHTER
STARTING A BOXING GYM, PART 2, WRITING YOUR BUSINESS PLAN
STARTING A BOXING GYM, PART 1
ONLINE TRAINING: A GREAT WAY TO EXPAND YOUR CLUB!
WRESTLING IN HIGH SCHOOLS USA-GIRLS COMPETING AGAINST BOYS
WRESTLING-LADY WRESTLERS, SUPERSTARS AND SUPERWOMEN
EXPANDING YOUR CLUB-COLLEGE BOXING AND KICKBOXING
BOXING & WRESTLING-SPRING BREAK CAMP
SUMMER BOXING RETREATS
CURRICULUM-EXECUTIVE BOXING
ENHANCING YOUR BOXING CAREER-SPARRING PARTNERS
GAMES & COMPETITION-THE HEAVYBAG RACE
Contact
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ALIGNING WITH CELEBRITIES TO PUBLICIZE YOUR FIGHT OR FITNESS PROGRAMS

 

When I was 14 years old, my family wanted to celebrate my mother’s birthday.  We decided to go to Benihana of Tokyo, also known as Benihana.  We were told about the experienced chefs cutting and tossing food through the air into customer’s plates.  This was something that I had really looked forward to seeing. 

 

But as we went downstairs in the restaurant, I was just as impressed by hundreds of photographs of people who had visited the restaurant. To me, it seemed as though everyone who had had a famous name, whether it was a government bureaucrat, sports stars and Hollywood stars had visited Washington, DC, but made their way to Bethesda, Maryland to visit Benihana and its famed chefs.

 

As I grew older, of course I found out that Benihana had locations all over the country and the world, everybody who is somebody has visited a Benihana restaurant at some time or another.

 

When I was in college and friends came to DC to visit me, the first place I wanted to take them was the famous Benihana.  Once we walked down the stairs to the restaurant, they were equally impressed by the celebrities who had dined at Benihana.

 

Celebrities and your fight business…

 

No matter if you have a small or large fight related business, if it is fighting or fitness, celebrities can give your business a shot in the arm. They can boost your popularity with the public.  Everyone likes to go where the crème de la crème of society ventures. If you have a decent business they may like to workout there.  If you are a small time promoter, then you can reserve free or discounted tickets for them to be part of your event.  It is a win-win for you and the celebrities.

 

Celebrities love to be recognized in public with the average guy.  Have you notice on many occasions the announcer will announce a famous celebrity in the audience and they will stand up smiling and waving to the multitudes.  People love to be associated with a famous celebrity. Often fans will approach their seat or table searching for an autograph.  It is a conversation piece for them for years to come and your business will be the main focus of it.  

 

If your business is located in a major metropolitan area, it will be easier to get celebrities to visit your business or event.  But if you reside in a rural area with a small population, celebrities are still willing to visit.  No matter where you are; attracting celebrities takes time and patience.  There are others out there trying to attract the same folks you are trying to reach, but it can be done, think positive.

 

How would you attract a celebrity to your business?

 

One of the best ways these days are to search and see if the celebrity has a website or blog.  Usually, website and blogs tell the person’s schedule and the best way to get in touch with them.  A letter or email is best; show them your website or blog too.  You may have something on your site that may be of interest to them.  If they do not have a way to get in touch with them, try contacting their friend, agent or business associate.

 

Be truthful.  If your business is slumping, a celebrity can turn it back around.  Let them know that you want them to come in for a free boxing lesson or karate lesson and they will be an honorary member. If they want you to come and train them at home or at their business, then do it and take a camera person with you. Their presence may attract the multitudes to your business.

 

Another way to attract celebrities is major fund raising events such as a medical related fund raiser such as cancer research or preventing gang related activities.  But like everyone in this world a good sporting event such as a boxing or MMA tournament always get them to come.

 

What celebrities you should invite?

 

Those who are popular or have a certain value to your audience, here are some examples:

 

  • Business executives such as presidents or major corporations such as IBM or local corporations.
  • Politicians-City councilmen, mayor, local public department heads, state senators, attorney generals, senators, congressman, etc.
  • Local Sports Heroes-College, semi pro and professional football players, Baseball players, etc.
  • School Executives-Principals, board members, superintendents
  • Radio Personalities-DJ’s, Radio station executives. Try to see if they can give you a freebie live remote for your event.  Ask for them to get in touch with a recording star for you.
  • Television-Stars of local, regional and national fame.  TV news people such as anchor people on the evening news are good for this type of promotion.
  • Movie Stars-You will have to go through their agent to land a good movie or televisions star.  Check the internet.

 

This is a short list of the many celebrities that may help you!

 

Will they help you for free?

 

Maybe or maybe not; but if you have the resources, grease their palms.  A few hundred or thousands of dollars may be worth it to get the attention for your business.  Remember, give your service to them for free and give them an open door, who knows, like Benihana, they may send more celebrities to you and the public will follow.  Hang pictures of celebrities in your business!

 

Be sure to keep you camera around and always…

 

Keep Your Guard Up, Keep Punching and Snap Those Pictures!

 

 

 

 

 

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